Turning fan rivalry into firepower to fuel a worldwide trailer premiere across 25+ social accounts.
The Ask
Make noise for the world premiere of the first trailer for Mortal Kombat II in a way that feels authentic to the iconic franchise and encourages fans to engage.
The Idea
Go live on 25+ global accounts across all major social platforms with interactive head-to-head matchups, character reveals, cast cameos, and more in-world surprises to captivate a worldwide audience in real-time.
The live experience amassed 500,000 interactions and 5M+ live impressions during the broadcast, while the film’s red-band trailer set an all-time record for most views within 24 hours.
Sparking viral conversation by getting people to smile :)
The Ask
Develop a stunt for Paramount’s Smile 2 that could rival the first film’s breakout campaign.
The Idea
Create a microsite that leaks the film’s first seven minutes, but with a catch: viewers have to turn on their webcams and smile the entire time, or the video pauses.
The site generated 16M+ views and was featured in Variety, People, Deadline, Forbes, and dozens of other major outlets.
Turning up the heat for a new trailer release with a first-of-its-kind interactive livestream.
The Ask
Make noise for the trailer debut of Ballerina, the latest film in the John Wick universe.
The Idea
Create an interactive livestream that allows viewers to control an actual flamethrower. Once they melt the ice block, they unlock the new trailer – and have the opportunity to win exclusive giveaways along the way.
The live experience was streamed simultaneously across multiple platforms + channels, including star Ana de Armas’s official Instagram account, and amassed 160,000 interactions and 1.5M+ live impressions during the broadcast.
Producing a trailer premiere that's out of this world. Literally.
The Ask
Produce a live broadcast to premiere the debut trailer for Transformers One where no movie trailer has ever gone before: outer space.
The Plan
Attach an iPad to a weather balloon and launch it 125,000 feet into space as we broadcast live across multiple platforms + channels, including Chris Hemsworth’s official IG account.
The experience generated 7M+ live impressions, reached 100k+ concurrent viewers, and generated 90+ organic press pieces.
Highlighting the absurdity of the “period tax” by giving men a taste of the pain.
The Ask
Develop a stunt to drive sales for Menstruation Crustacean, a heating pad developed by Relatable.
The Idea
Create a device that mimics the pain of menstrual cramps, aptly named The Period Simulator, and challenge overly confident men to complete basic daily tasks while wearing it to win $5,600 – the amount women typically spend on menstrual products in their lifetime.
Creating a community-first live interactive game show to engage both new and existing Whatnot users alike.
The Ask
Develop an interactive live show that channels the fun and enthusiasm of the collectible ecosystem to highlight different communities on Whatnot.
The Idea
Create “Whatnot: The Game Show”, centering each episode on a particular fandom within the Whatnot universe and allowing viewers to participate through interactive trivia minigames to show off their smarts.
The show became the most-viewed and most-shared show in Whatnot history, generating $40k+ in merch sales for its first episode alone.
Creating first-party games for Samsung TVs worldwide.
The Ask
Develop a first-of-its-kind interactive game for Samsung TVs that turn viewers into players.
The Idea
Create “The Six”, a new daily challenge where players answer one question across six unique categories in a game of skill and speed as they compete against the world to climb the leaderboard.
“The Six” is played by 30M+ active households and is available via the Samsung Gaming Hub worldwide.
The Ask
Develop a livestream to build awareness and generate standout content for Buffalo Wild Wings during the busy March Madness season.
The Idea
Create a groundbreaking interactive livestream where viewers collaborated to create a March Madness bracket in real-time alongside Jack, a real-life buffalo.
Viewers commented their picks to create a community bracket that went up against Jack’s while our host gave away gift cards, free wings for a year, and court-side seats to next year’s Final Four.
The live broadcast was streamed simultaneously on Buffalo Wild Wings social channels and in restaurants nationwide.
Producing the first-ever merch drop designed by viewers in real-time on TikTok Live.
The Ask
Produce the first-ever merch drop on TikTok Live that allows viewers to co-design a custom Sour Patch Kids jacket in real-time.
The Plan
Viewers leave a comment with whatever they want to see appear on the jacket while our 3 hosts – each a prominent creator on TikTok – guide viewers through the broadcast.
After the show, the jacket was physically produced and sent to a handful of viewers who contributed to the jacket’s final design.
The show reached 1M+ viewers across Sour Patch Kids’ social channels.
The Secret of the Ooze
The Ask
Bring back the most famous turtle fan on the internet to host an interactive live show on TikTok for other, less famous turtle fans.
The Idea
Let viewers engage with Jonathon through challenges that appeared throughout the stream, rewarding them with unique comedic sketches, animations, and more that celebrated the legend of Turtle Boy.
